Looking to up your search engine marketing game?
- owns 90.46% of the global search engine market share.
- processes at least 63,000 searches/second or 5.6 billion searches per day every single day.
- also averages 72.4% of the desktop and 91.82% of the mobile search engine market share.
Put simply, optimizing your website for search engine marketing can boost new organic site traffic, and thus, increase your opportunities to win more clients, customers and sales online.
Whether you’re looking to hire an SEO copywriter or to optimize your website for search engine marketing yourself, this handy guide will help you understand the basics of search engine marketing and what SEO can do for you.
What is “copywriting”?
Copywriting is the process, art, and science of words that sell.
You ever get a sudden Youtube ad, or pass by a bus ad poster that actually made you chuckle, reminded you of an old memory, or made you wish you had thought of that punchline? Or perhaps, made you wonder, “who thought of that?”
Well, a copywriter did.
Copywriting is persuasive writing, which fuels your brand voice with actionable words, and creates a sense of urgency for your audience to take a desired action (make a purchase; subscribe to your mailing list; get in touch with you, so on and so forth).
Copywriting considers your audience’s desires, doubts, pain points, and fears. Copywriting is formulaic writing that helps you sell.
What can a copywriter do for me?
A copywriter creates “copy” (or, puts ideas into words) for marketing materials and promotional purposes across various platforms, including web content, brochures, emails, digital/print ads, and more.
Copywriters are “call-to-action” pros, responsible for devising, drafting, and delivering convincing and compelling content that converts into sales for your business.
What does “good” copy look like?
- Good copy is clear and concise.
- It addresses your audience’s pain points (what are their greatest desires or fears? How are we going to help them?), and creates a sense of urgency for them to accept the offer awaiting.
- Uses the right tug and pull in tone to make sure your reader doesn’t get bored.
- Uses actionable language to create an emotional impact for the reader and strategically motivates them to take the next step, now.
What is “SEO”?
Search Engine Optimization, (a.k.a. “SEO”) is a formulaic and repeatable method used to funnel in organic (or, un-paid) traffic to your website.
To be clear, SEO is not advertising. But it is used as part of your content marketing strategy.
SEO is the act of tailoring your website and its contents to rank as top search results across search engine websites like Google, Bing, Duck Duck Go, Yahoo, etc.
You want your search engine results pages (SERP) ranking to be high so that your business is made visible to curious site visitors.
How does SEO work?
Improving SEO on your website will level up your SERP ranking so that people can discover your business more easily when they’re searching up terms or keywords, topics and phrases that are related to the contents on your website.
Search engine companies want to offer their users the most relevant and highest quality results in their users searches, so Google, Bing and the like will send out site crawlers every so often to see what’s out there on the web.
Site crawlers scan for information and data on the web based on specific keywords and search terms that are high-volume, and otherwise based on a myriad of search engine-governed policies, algorithms and ever-changing updates.
SEO tools, tips and strategies can be used to help equip your site for when the mighty search engine site crawlers arrive so we can rank you to page 1!
Where can I learn more about SEO?
Many small business owners, eCommerce store owners and creative entrepreneurs like to take SEO into their own hands.
Others will hire an SEO consultant or SEO copywriter to get the job done.
Either way, you may wish to learn more about how SEO really works so you can increase traffic and sales potential for your business.
The Google Webmaster blog is your most up-to-date and trusted resource on what the Google’s (and many other search engines’) site crawlers are looking for when they’re talking about top-quality, credible and authoritative websites they’d like to display in their search results.
For the best tips on SEO guidelines (or, what people like to call SEO “rules”, “regulations” and “policies”), check out Google Webmasters’ official Search Engine Optimization (SEO) Starter Guide.
In addition, the Copy & Tea blog will be covering search engine marketing and SEO, as well as other conversion copywriting tips to help you grow your business online.
Subscribe to the blog below and get notified when the next post is up: