on COPYWRITING

WHAT IS COPYWRITING?

Copywriting is the process, art, and science of words that sell.

It is the act of persuasive writing which fuels your brand voice with actionable words to create a sense of urgency, for your audience to take a desired action (make a purchase; subscribe to your mailing list; get in touch with you, etc).


WHAT CAN A COPYWRITER DO FOR ME?

What does a copywriter do?

A copywriter creates “copy” (strings words & ideas together) for marketing materials and promotional purposes across platforms — including web content, brochures, emails, digital/print ads, and more.

Copywriters are “call-to-action” pros, responsible for devising, drafting and delivering convincing and compelling content that converts for your business.


WHAT DOES “GOOD” COPY LOOK LIKE?

  • Good copy is clear and concise.
  • It addresses your audience’s pain points (what are their greatest desires or fears? How are we going to help them?), and creates a sense of urgency for them to accept the offer awaiting.
  • Uses the right tug and pull in tone to make sure your reader doesn’t get bored.
  • Uses actionable language to create an emotional impact for the reader and strategically motivates them to take the next step, now.

Ready to make a difference for your business, with words that work?

on search engine optimization

WHAT IS SEO?

Search Engine Optimization, (a.k.a. “SEO”) is a formulaic and repeatable method used to funnel in organic (or, un-paid) traffic to your website.

To be clear, SEO is not advertising. But it is used as part of your content marketing strategy.

SEO is the act of tailoring your website and its contents to rank as top search results across search engine websites like GoogleBingDuck Duck GoYahoo, etc. ‍

‍You want your search engine results pages (SERP) ranking to be high so that your business is made visible to curious site visitors.


HOW DOES SEO WORK?

Improving SEO on your website will level up your SERP ranking so that people can discover your business more easily when they’re searching up terms or keywords, topics and phrases that are related to the contents on your website.

Search engine companies want to offer their users the most relevant and highest quality results in their users searches, so Google, Bing and the like will send out site crawlers every so often to see what’s out there on the web.

Site crawlers scan for information and data on the web based on specific keywords and search terms that are high-volume, and otherwise based on a myriad of search engine-governed policies, algorithms and ever-changing updates.

SEO tools, tips and strategies can be used to help equip your site for when the mighty search engine site crawlers arrive so we can rank you to page 1!


To learn more about the rules and regulations for SEO, click here for Google Webmasters‘ “Search Engine Optimization (SEO) Starter Guide“.